The following are the main providers that you should be looking out for:
- Microgaming: The original online casino software provider, the granddaddy of them all! Microgaming were there at the start and helped launch the first online casinos in the early nineties. This software provider has many strengths but are probably more well-known for their cutting edge slots and progressive jackpots (Mega Moolah being the most famous)
- Playtech: Established in 1999, Playtech are known for being innovative and are best known for their Marvel Comics slots series and their innovative and award-winning online poker rooms.
- Net Entertainment: More commonly known as NetEnt, this company was launched in 1996, making it second oldest to Microgaming. Best known for their modern graphics which feature animation qualities on par with major movie animators like Pixar and Disney.
- Aristocrat: One of the oldest gaming companies in the world, having produced its first physical machine in 1956. Known for producing quality, cutting edge graphics and slots based on top movies and series.
You can check out the different styles of the software companies in the demo version of the following pokies games by clicking on the 'free play' button. Gonzo's quest was developed by NetEnt, Incredible Hulk by Playtech and Avalon and Fantastic 7's by Microgaming:
Which online gambling software provider is best suited to you?
Deciding which of these top casino software providers is the best one that will most suit your specific needs or likes really comes down to what they prefer to specialise in, and their individual style of design.
Most Kiwis actually prefer the old style of online casino software which is a lot more reminiscent of the older real land-based casinos. If you prefer the look and feel of the older 3 reel and 5 reel style slots with somewhat simpler animations and cleaner game UI’s (user interface) then try to stick more to Microgaming or Playtech games.
However, if you are more into modern designs and cutting edge graphics and high-speed action sequences, then choosing Net Entertainment is probably going to be a better choice for you. Playing NetEnt games is quite a lot like watching a really well-produced and designed animated movie.
During the nineties, when the online casino industry was in its infancy and in the early part of the ‘noughties’, most online casinos only used a single online gaming software provider. This was mostly because there were so few around at the time.
Multi Software Providers Casinos
While some casinos still prefer to stick to a single software provider (you will find quite a few on our recommended list), most modern casinos, established after 2007, refer to use multiple software providers.
The ideal behind using multiple casino software providers is to provide the player with as much variety and innovation as possible. This also makes the casino more competitive within one of the most competitive industries in the world. Some great examples of multi software online casinos are Casinoland, Guts and LeoVegas.
Another interesting aspect of the modern online casino business model is the agreement between software provider and casino operator. In the modern online casino, the software provider installs their games and also manages them on the casinos behalf in exchange for a share of the casinos profits.
The casino concentrates on drawing in more players, providing attractive bonus offers and special promotions, publicity, customer support and everything non-software related. This model provides the player with the best of both worlds and is proving to be very successful. You will also find a number of these types of casinos in our recommended online casino list.