🕒 3 minutes read

Play’n GO & Haas F1 Agree on Multi-Year Deal

🕒 3 minutes read
Greg Foster June 30, 2024 3 min read
Play’n GO & Haas F1 Agree on Multi-Year Deal

Top pokie developer Play’n GO has teamed up with the popular MoneyGram Haas F1 Team in light of the upcoming Las Vegas Grand Prix that was on the 18th November. This partnership is committed to last several years, with the Play’n GO logo displayed clearly on the side of the F1 car and apparel that the MoneyGram Haas F1 drivers will wear. The drivers for this particular race in November are set to be Kevin Magnussen and Nico Hulkenberg.

Who is Play’n GO?

Play’n GO is a Swedish company which creates and supplies top-quality online casino pokies to platforms across the globe. This popular company launched in 2005 and has since launched over 300 titles across 25 different jurisdictions. Some of their most renowned titles include Reactoonz, Book of Dead, and Moon Princess, with titles displayed at top sites like King Billy Casino and Rizk Casino.

Who is MoneyGram?

MoneyGram launched in 1994 under the stewardship of John Bavister, and is an internationally recognised leader in digital P2P (peer-to-peer) payments. This company promotes a modernised, mobile-focused, and API-driven platform across some of the world’s top brands, and has since served over 150 million people within the last 5 years. Cross-border payment innovation and blockchain-enabled settlements are just a few more of MoneyGram’s top features that this company implements across the world. MoneyGram is currently the proud Title Sponsor of the Haas F1 Team for the 2023 season of racing.

Who is Haas F1?

Haas F1, or Haas Formula LLC, is an American-based and licensed Formula One racing team. This team was established by well-known NASCAR Cup Series co-owner Gene Haas. Haas F1 became the first “all-American-led F1 squad” in three decades upon their debut in 2016, also becoming the “youngest team on the grid”. This team is powered by popular car manufacturer Ferrari, with two distinct drivers known as Kevin Magnussen and Nico Hulkenberg.

Haas’ Comments

The Haas F1 Team has expressed their excitement regarding this partnership, with Team Principal Guenther Steiner stating they are “delighted to be working with Play’n GO, a global leader in the gaming industry”. According to Steiner, their “collaboration is a long term one and I’m really looking forward to building a powerful proposition together over the course of the next few years”.

Steiner also promotes this partnership through kind words expressed to the leading software developer, saying that “the scale of their ambition matches ours perfectly – striving for progress through integrity, innovation, and entertainment”. Steiner continues on to say that Play’n GO is “a true global player, who are leading the way in the expansion of the gaming sector right here in America too”, and that he is certain they can “showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally through this partnership”.

Play’n GO’s Comments

Play’n GO’s Chief Executive Officer and Co-Founder Johan Törnqvist shares this excitement, with a passionate statement exclaiming that “our partnership with MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we’re thrilled to be part of Haas’ journey to drive forward performance and innovation both on and off the track”.

Co-Founder Törnqvist continues to say that at Play’n GO “we believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come”.

Törnqvist’s love for racing is a key component to this deal, with his following statement sharing his admiration for the sport. “Formula 1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world”.